{"version":"1.0","provider_name":"Yass Studio","provider_url":"https:\/\/yassstudio.fr","author_name":"yassstudio","author_url":"https:\/\/yassstudio.fr\/index.php\/author\/yassstudio\/","title":"Montana - Yass Studio","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cStZd81BS1\"><a href=\"https:\/\/yassstudio.fr\/index.php\/montana\/\">Montana<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/yassstudio.fr\/index.php\/montana\/embed\/#?secret=cStZd81BS1\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Montana\u00a0\u00bb &#8212; Yass Studio\" data-secret=\"cStZd81BS1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/yassstudio.fr\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Contexte: Dans la restauration haut de gamme, beaucoup parlent de qualit\u00e9. Peu construisent un v\u00e9ritable r\u00e9cit autour de l\u2019exp\u00e9rience. L\u2019ambition \u00e9tait de transformer un restaurant en destination. De faire de la viande un art et du d\u00eener un rituel. Le positionnement est clair : Montana s\u2019adresse \u00e0 une client\u00e8le exigeante, sensible \u00e0 l\u2019esth\u00e9tique, au prestige et \u00e0 la mise en sc\u00e8ne. Contrairement \u00e0 un site e-commerce centr\u00e9 sur un produit, ici l\u2019enjeu n\u2019est pas uniquement de montrer un plat. Il s\u2019agit de vendre une exp\u00e9rience globale. L\u2019atmosph\u00e8re, la lumi\u00e8re, la mise en sc\u00e8ne, la narration prennent le dessus sur la simple pr\u00e9sentation culinaire. Le parcours utilisateur a \u00e9t\u00e9 structur\u00e9 pour accompagner une mont\u00e9e en gamme naturelle : d\u00e9couvrir l\u2019univers, ressentir l\u2019ambiance, comprendre la promesse, puis r\u00e9server. L\u2019exp\u00e9rience pr\u00e9c\u00e8de l\u2019acte.Montana ne vend pas un steak. Il vend un moment.","thumbnail_url":"https:\/\/yassstudio.fr\/wp-content\/uploads\/2026\/03\/Calque_1.png","thumbnail_width":253,"thumbnail_height":185}